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PROJECT OVERVIEW
Establishing Core.U’s Bold Identity with Seamless Brand Design
We set out to create a brand identity for Core.U that speaks to the core of streetwear culture. From the sleek, impactful logo design to the meticulously crafted brand guide, every detail was focused on making the Core.U brand a beacon of bold simplicity. This strong visual foundation allows Core.U to consistently communicate its values of confidence, authenticity, and modern style, setting the tone for everything that follows.
OUR JOB
Brand Identity, Collateral Design
From Vision to Reality: Core.U’s Distinctive Apparel and Collateral
Our work with Core.U didn’t stop at identity. We took the brand’s vision and translated it into a full range of apparel and accessories that reflect its bold and confident character. The collection, featuring signature socks, tees, and hoodies, was designed to embody Core.U’s distinctive style—minimalist yet striking, with a red and white palette that pops. Beyond clothing, we extended this style to collateral materials, creating cohesive packaging and promotional content that reinforce Core.U’s identity and connect with its audience on every level.
Building Core.U’s Success: A Bold Brand with Lasting Impact
Core.U’s success was no accident—it was the result of a strategic approach to branding and design. By developing a powerful visual identity and pairing it with a consistent, bold style across its apparel and collateral, OA Creative positioned Core.U as a leader in the streetwear market. Through our collaboration, Core.U has become known for its minimalist aesthetic, high-quality products, and strong presence. With every piece reflecting the brand’s core philosophy, Core.U is more than just a name—it’s a movement in modern streetwear.
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